Theory of Anticipation
The Physics of Engagement
The first framework to mathematically model and optimize user engagement. Turn game design into predictive science. Playable demo proves +51.7% improvement.
Core Principles
A new framework built from the ground up, offering quantifiable, predictive, and immediately applicable tools for game design.
First Principle
Builds the first principle of engagement. Just as classical physics enables engineering, ToA opens the field of Quantitative Game Design.
Quantifiable
Provides a Game Design Score (GDS) metric, allowing for direct, objective comparison of different game designs.
Prediction
Emergent properties match known wisdom and make several predictions over intuition.
Proof
The framework allows for mathematical proofs. Initial research shows that for optimal engagement, games require a dynamic rhythm of ups and downs.
Unification
Unifies game and narrative engagement. Currently, no known case of engagement has been found that ToA cannot explain.
Applicable
Built as a game design tool, its principles are immediately applicable, as seen in the playable demo.
Playable Demo
Play the first algorithmically optimized game using ToA.
HpGame
A simple game representing a 1v1 fighting scenario.
HpGame
The same game, algorithmically refined by ToA for maximum engagement.
Ready to Engineer Game Design?
Access the research. Explore the code. Design with data.